Audience Research

The age band which most is interested in cinema is 7 to 34 year olds because they have less to do and can spend their money on cinema not on a mortgage or rent for a house. The specific age group which attend the cinema the most are 15 to 24 year olds as they are old enough to get a job but not to old that they don’t have to pay any bills. From this information we have decided to aim our film at 15 to 24 year olds have the age certificate at 15. For some of the audience research we have asked people what costume should we wear and after a lot of people opinions we found out that polo shirt and trousers was the costume we will be wearing. We have also asked people what idea was the best out of the initial ideas and found out that the BTeam one was the best. So that is the one we are doing.